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Microsoft’s Xbox app for Android smartphones and the Google Play Store had a slew of new features lined up for a rollout by the end of 2024. However, those eagerly awaiting these updates may need to be a bit more patient, as the launch has been pushed to next year.
Sarah Bond, the president of Xbox, turned to social media with the news that a recent court decision in the U.S. has led Microsoft to delay the enabling of game purchases and playability directly through the Xbox app on Android devices. This announcement follows Bond’s earlier statement that these features were set for a November release, after Google was obliged to allow third-party app distributions in its store starting in early October.
Bond shared on X (formerly Twitter), “At Xbox, our aim is to give players more freedom in how they play their games, and part of that is buying directly from the Xbox app.” She went on to explain how these options were designed to launch first on Android devices within the U.S., anticipating other app platforms to adjust to consumer needs.
“Though a temporary administrative halt is in effect, preventing our planned launch,” she added, “we’re ready to go live the moment the court finalizes its decision. We are keen to offer more options and flexibility to our player community.”
This development slightly derails Microsoft’s strategy to strengthen its mobile gaming presence as part of expanding Xbox’s ecosystem integration. Yet, as Bond notes, this setback appears to be more of a hiccup than a substantial barrier. Microsoft’s efforts continue to move forward smoothly, especially given the growing pressure to dismantle the mobile marketplace stronghold held by giants like Google and Apple. Moreover, Xbox Cloud Gaming remains a fan favorite, especially for those with an Xbox Game Pass Ultimate subscription, enabling seamless mobile streaming.
Recently, an intriguing feature called “Stream Your Own Game” within Xbox Cloud Gaming was introduced. It allows users to stream up to 50 games they’ve purchased, independent of the Xbox Game Pass library—a feature that promises to expand, providing more buy-to-own options for players over time.
Microsoft and Xbox still face numerous challenges. Despite the confirmed existence of an Xbox handheld, it’s not expected for several more years. Also, the intended launch of a dedicated mobile gaming store has been postponed. Microsoft Gaming CEO Phil Spencer mentioned ongoing market research is the hold-up. He stressed the necessity for a compelling “way to find the store.” Simply setting it up won’t suffice. Xbox Cloud Gaming’s performance compared to NVIDIA GeForce NOW, as well as limited cross-progression with Xbox Play Anywhere, are key areas that Microsoft aims to improve.
As momentum builds toward 2025, Microsoft and Xbox have seen successful launches, such as Call of Duty: Black Ops 6 and STALKER 2, with Indiana Jones and the Great Circle approaching its debut. Several high-profile third-party games have also joined the fray this year, including Death Stranding, once a PlayStation exclusive.
The blend of these accomplishments with future enhancements and service expansions is pivotal for Microsoft as they strive to transform Xbox gaming into a ubiquitous experience across numerous devices. While the current judicial hold delays their immediate plans, the overarching vision remains unchanged—making Xbox games broadly accessible. With persistence and strategic foresight, it looks like Microsoft is well-positioned to achieve their goals. Let’s hope the temporary legal hurdle is resolved quickly.
